The Red Arrows
Making friends around the world
Client
RAF Aerobatic Team (the Red Arrows)
Year
(ongoing)
Type of Work
Insight
Content creation
Social media
Motion graphics
Editing
Wherever you go on holiday, a hello, please, or thank you in the local langauge is always welcome. The Red Arrows are global ambassadors for UK plc and travel the world wowing crowds in the sky and engaging with people on the ground, but I felt there was always something missing. Over the years, I've created 'Ni hao goes a long way' - a long running socia media campaign that directly talks to local audiences during international tours and boosts engagement.
Post-tour videos highlight what they do best, and an animated infographic shows where they've been doing this for over 50 years all over the world.
